Illustration of a letter envelope.

Guide to email

Why send emails

Emails are a good way to keep in direct connection with your readers. Unlike social media platforms, there are no ads or other distractions, and your content isn't filtered by an algorithm.

What to send out

You can send out the same kinds of updates you would send on social media. There’s no best practices for frequency, just think about how you would want to receive emails. You may want to collect a series of updates to send out at once.

Illustration of form fields and a letter envelope.

How to get started

Start by getting signups from your audience with a signup form that saves your email list to use when sending out.

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How to send

For sending out your emails, our recommendation is to use Mailjet. There’s no cost for your first 1,500 subscribers, and you can send up to 6,000 emails per month at no cost as well.

Putting together your email

Use a template and visual editor to drag in components and edit content for your email updates. Include a collection of updates from your blog, or other platforms that you post to.

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Screenshot of newsletter template example

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